BEAUTY EDITORS CAN'T STOP RAVING ABOUT DOUBLING DOWN CLEANSING BALM
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Dive INTO the world of skincare with us as your guide. Our pledge is to demystify skincare, delivering tailored, transparent and honest products that put you back in control of your skin.
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The Truth About Eye Creams: Do You Really Need One?
Did you know that the skin around your eyes is up to ten times thinner than the rest of your face? It’s no wonder this area often shows the first signs of fatigue and aging. And that leads to one o...
Starting Retinal or Leveling Up? Read This First!
When it comes to skincare, few ingredients have earned the admiration and acclaim of retinoids. Among them, retinaldehyde (or retinal) stands out as a gold standard for those seeking visible, trans...
Encapsulation Technology: Revolutionizing Active Ingredients in Skincare
Understanding Encapsulation Technology in Cosmetic Ingredients
Encapsulation technology is a breakthrough in skincare, designed to enhance the effectiveness and gentleness of active ingredients. By...
Don't Try Microneedling Without Reading This First!
What is Microneedling?
Microneedling is a minimally invasive cosmetic procedure designed to improve skin health by using fine needles to create tiny, controlled punctures in the skin. These micro...
Decoding Double Cleansing And Its Benefits
In today’s internet culture, a new trend seems to take the spotlight every day, and the skincare industry is no exception. One such trend, double cleansing, recently gained popularity in the Wester...
INCI ingredient of the week
Squalane
Squalane is a popular emollient known for its hydration and anti-aging benefits. Chemically stable, it mimics the skin's natural sebum, ensuring high compatibility with all skin types, including acne-prone and sensitive skin. Sourced from plants like olive, rice bran, and amaranth oils, it provides a lightweight, non-greasy feel while preventing moisture loss and enhancing skin suppleness. As an antioxidant, squalane protects against lipid peroxidation, potentially reducing acne.
