Welcome INTO our world of intuitive skincare - Designed for all faces, all weathers, and all routines!
Step into a space where skincare meets simplicity, intention meets innovation, and you meet your healthiest skin.
INTO isn't just a skincare brand; it's a sanctuary for clarity amidst the fog of complex skincare routines. We started with a simple belief - skincare shouldn't be complicated. With this vision, we've embraced a balanced blend of nature and science, creating conscientious formulations to nourish your skin effectively.
We're a community dedicated to empowering you with knowledge and simple skincare tools. Our commitment is to continual learning, growth, and making skincare accessible and uncomplicated. Our journey is an ongoing exploration, passionately pursuing perfection while remaining genuine. This is INTO - a real skincare brand for real people, inspiring transformation and fostering a conscious community. Are you ready to step INTO a simpler skincare routine?
Our Manifesto
Our skincare brand philosophy was crafted nearly two years ago during our inception. We aimed for clarity in our mission from the outset. Here's a glimpse into our philosophy
- Uncomplicating the skincare journey, guiding you INTO simplicity.
- Empowering you with comprehensive skincare information, shaping your skincare narrative.
- Shattering stereotypes - Not all synthetics are harmful, not all naturals are beneficial.
- Anti-greenwashing - Our growth involves constant pursuit of less harmful practices, openly acknowledging our ongoing journey to a greener future.
- Ever-evolving, ever-improving - We commit to continual growth, refining ourselves and our skincare brand.
Indian skin first - Skincare products carefully crafted to cater to the unique needs of Indian skin.
Our Product Philosophy
Transparency above all - Every ingredient serves a purpose in our formulas, no room for marketing fillers.
Cruelty-free and vegan skincare - We’re INTO compassionate skincare.
INTO safe and effective - We steer clear from harmful parabens, sulfates, artificial fragrances, irritants, and animal-based ingredients.
Indian skin first - Skincare solutions carefully crafted to cater to the unique needs of Indian skin.
Quality without borders - Developing the best products from world-class manufacturers across the globe.
In today's market, a skincare brand typically develops products based on trends and the latest 'it' ingredients. However, we've taken a different approach by curating only essential products for your skincare routine. We resist the temptation to follow fleeting trends merely for profit. If a product doesn't add genuine value to your routine, we simply don't develop it.