Niacinamide serum, niacinamide

Why Is Niacinamide A Top Skincare Ingredient In 2024?

The internet is abuzz with Niacinamide, a skincare ingredient that has gained popularity in recent years. Skincare enthusiasts want to include it in their routines and skincare brands are looking to incorporate Niacinamide in their product formulations. 

But what makes Niacinamide so great that people cannot get enough of it? To answer this, let's start with what this ingredient actually is. Niacinamide is the active form of Vitamin B3, one of the eight vitamins essential for maintaining bodily health. Vitamin B3, in the form of Niacin, is commonly found in various foods. When transformed into Niacinamide, its water-soluble properties make it particularly suitable for skincare.

This wonder ingredient addresses multiple skin concerns. It regulates sebum production, which helps control acne, and boasts antibacterial and anti-inflammatory properties. Its antioxidant characteristics reduce hyperpigmentation and dark spots, promoting more even-toned skin. Niacinamide also improves the appearance of fine lines and wrinkles, supports skin barrier repair, enhances hydration, and prevents moisture loss. Niacinamide is an ingredient that doesn’t stop giving in terms of skincare benefits, from brightening to skin barrier repair, you think of it and there’s Niacinamide ready to work its magic to your skin.

Niacinamide is definitely one of the skincare heroes that also maintains a good relation with its fellow skincare ingredients. When paired with other actives, such as Hyaluronic Acid- another powerful and favoured ingredient, can enhance the results of your skincare routine by boosting the performance of other ingredients. Commonly loved by most skin types, Niacinamide can also be used all year round, owing to its various advantages such as oil controlling that helps during summers, to providing hydration to your dry skin in winters. At Into, as we say “for all faces, all weathers and all routines”, Niacinamide perfectly embodies that spirit.

The virality of Niacinamide as one of  “the hottest trends in skincare” and gaining momentum as the top sought after skincare ingredient in 2024 perfectly makes sense and for all right reasons. It delivers a power packed performance, attacking various skin concerns thereby reducing the need for excess skincare products in your skincare regime, allowing you to keep your routine simple. We love simple routines and for this reason Niacinamide, a multi-benefit ingredient, is one of our favourites in our skincare products.